It's happening again...

**UPDATE** - In the video we reference the carbon fiber tubes used in this adidas shoe as the first use of the technology. This actually isn't the case as it was also used in the Adizero Boston 12. Here's a cool video for reference:

https://www.instagram.com/p/CvDJdmeNJZi/

Thanks to Oliver Porte for pointing it out!

Follow Oliver here: https://www.instagram.com/oliverdoor/

Sports Science Reference:
https://www.letsrun.com/news/2023/09/sports-scientists-ross-tucker-and-geoff-burns-react-to-tigst-assefas-amazing-21153-marathon-world-record/

Thanks to Alex Filitti for the great shots - follow here:
https://www.youtube.com/@AlexFilitti

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